“The story has all of the makings of a dark and dread-filled tale that unravels more like a Coen Brothers movie than an episode of Monday Night Raw, but Starer’s quick and snappy dialogue coupled with Elena Gogou’s bright and kinetic art style keeps things refreshingly animated. Gimmick’s pages are colorful and chockfull of life, going for spectacle rather than grittiness.

– Comics Beat

“Ahoy Comics is uniting the kayfabe of wrestling with the deadliness of superpowers… Another charming addition to the publisher's ever-growing library… The comedic new title that promises action, laughs, and people being hit with folding chairs”

– SCREENRANT

“A violent, darkly comedic tale right out of a Coen Bros. movie.”

– IGN

“Back-breaking laughs and shin-cracking action…plus a lot of heart. The Gimmick has it all!”

– Patton Oswalt (Minor Threats)

“You need to be living THE GIMMICK! Here's a raw exploration of the wrestling business's underbelly that's one part LUCHA UNDERGROUND and one part A HISTORY OF VIOLENCE. Go behind the curtain and see what happens when superstars meet superpowers!"

– Steve Orlando (Eisner, Ringo, and GLAAD Nominated Writer)

“THE GIMMICK is anything but a gimmick. This book is the real deal, full of humor, heart and indelible characters who feel perfectly realized right out of the gate. It’s so good it makes me mad! I’m so mad.”

– Chip Zdarsky (Batman)

“THE GIMMICK delivers like a flying elbow to the brain. Elena Gogou has drawn a beautifully illustrated book and Joanne Starer takes us deep inside the dark side of wrestling. Together they deliver one of the freshest books of the year. If you love adventure featuring wrestling, manslaughter, redemption, betrayal, and over the top chaos, THE GIMMICK is custom made for you.”

– Jimmy Palmiotti (Harley Quinn)